What Should You Include in Your Bakery’s Website?
Are you an online bakery looking to launch your own website?
Or an in-store bakery looking to join the online world of food services? Be sure to keep reading to find out exactly what you need to include in your bakery’s website for guaranteed business success!
Menu
Chances are, people will be visiting your bakery’s website to have a look at your menu. As such, you need to make sure that your menu is easy to find on your website, while also being aesthetic and pleasing to the eye.
You can include your menu either on your home page or on a separate page on your website, reachable by a click on your website’s navigation system. Make sure that your menu is easy to read in its online form, and also provide a PDF downloadable option in case your customers want to save a copy for ordering in their own time.
Ordering Options
Your bakery’s website is not complete without including several ordering options for your online customers. Make sure your website has correctly coded payment screens, and a range of ordering and payment options for customers to choose from (e.g. PayPal, credit and debit card, Afterpay, etc.).
Customers also need to know how they can receive goods from your bakery, so make sure to include your delivery information. If you are working with other frozen food suppliers, it may also be helpful to include this information on your website as well.
Contact Information
Last but not least, your contact information is extremely important to include on your bakery’s website. This is so that customers can enquire about your bakery easily, and you can directly communicate with your potential customers.
Make sure to include your phone number, a contact form,(or your email), as well as your bakery’s physical address if you have one. Linking your address to Google Maps may also be helpful for your customers to pinpoint exactly where you are located.
Include the above three features on your bakery’s website and it's sure to serve as an effective tool in pooling customers to your bakery online!
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